Universities are shelling out a staggering $1 billion to attract students, but here’s the twist: this is happening despite government caps on foreign enrollments. And this is the part most people miss—some institutions are keeping their recruitment tactics, including finder’s fees, tightly under wraps. Why the secrecy? Could it be a strategy to stay ahead in an increasingly competitive market? Or is there more to the story than meets the eye?
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Here’s the question we’re all thinking: As universities invest billions in recruitment, are they focusing enough on the quality of education? Share your perspective below—we want to hear from you!
